Addressing the Elephant in the Room: Policy Outlook for Energy Efficiency
A fast-moving panel discussion on the pitfalls and opportunities of federal support, with panelists that included Kara Saul Rinaldi (VP of Government Affairs and Policy, Home Performance Coalition), Steve Cowell (President, E4TheFuture), Dan Kartzman (Senior Advisor, NYSERDA), and Tim Miller (CEO, Enhabit). The panel was moderated by Chris Dorsi (Habitat X).
Summary: “No one doubts that the policies of energy efficiency in the U.S. are in rapid evolution. These tectonic shifts are affecting stakeholders in ways that even the most astute analysts and pundits could not have predicted a year ago. You’re invited to join this experienced group of practitioners — in a candid and interactive panel discussion — for an update from Washington, DC on the outlook for EE policy with the Drumpf Administration and 115th Congress. Panelists will provide perspectives on how this impacts the future of energy efficiency in the states and a discussion about state leadership.”
Summary: “The market for home performance retrofits has undergone tectonic shifts in recent years. This evolution has been driven by pressures that include a changing regulatory landscape for utility companies, increasing accurate data that reveals how home performance upgrades actually perform, and an increasingly uncertain federal policy environment. Join us to learn more — and position your organization for the future — in a candid and free-wheeling interview with experts who have been engaged in several different sectors of the home performance industry.”
From Frank’s slide deck. Click through to learn more.
A hands-on workshop that provided solid guidance on how to fortify your own marketing and messaging campaigns. Hosted by Habitat X Fellow Griffin Hagle and Habitat X Founder Chris Dorsi. The media manager for this session was J West.
Summary: “We’ve discussed this issue for an entire generation now: the home performance industry suffers from a broad misunderstanding among consumers. Much of this shortfall is simply caused by poor communication and imperfect media skills. Helping you improve your approach, to reach both existing and new markets, is the subject of this session.
Participants reviewed and analyzed case studies of successful current media campaigns that leverage magazines, blogs, podcasts, social media, and in-person presentations. The intent of this initiative is to reveal what types of media current consumers pay attention to and what they’re increasingly ignoring.
To learn more about this initiative, bring an idea you’d like to expose to the world to the 2018 Summer National Conference — a story to tell, a product to pitch, or an idea to share — and we’ll consider the best way for you to get it in front of people who care.”
Emerging Professionals: A Debate on the Future of Home Performance
Summary: “We staged a debate that asked how we could increase professional diversity within the ranks of the home performance industry. Our panelists made their best pitches — in a series of mini-case-studies — that jump-started a discussion on the best ways to find, nurture, and retain the best human talent. We explored the successes and failures of the past, and begin developing a thesis statement that outlines the most likely paths to future success for all professionals.”
Summary: “We’re all familiar with house-as-a-system principles. This session supports an “industry-as-a-system” approach to networking that connects the brightest professionals. If you’d like to participate, please compile a 2-3 minute elevator pitch for an idea to share. Your pitch should respond to a specific issue in the home performance industry, whether it addresses public policy, entrepreneurship, or advocacy. We’ll provide a platform for you to share your ideas and visions.”