Last August, in an essay in Fortune, Jigar Shah and Raj Pannu laid bare the basic problem of the green energy movement: its image has never wholly recovered from its association with hippies. The piece wastes no time dissecting this folly:
“Clean, renewable, or alternative: take your pick. Clean energy in the United States has been defined by earnest environmentalists who, to their credit, embraced it wholeheartedly, but, to our collective detriment, spun an ideological, naïve story divorced from the reality of the energy economy transformation actually taking shape around us.”
It’s a jolting pronouncement. But if it hurt feelings, it also helped clean a wound that’s been festering since the seventies. Almost overnight, clean energy has become a legitimate economic engine presaging smarter, more resilient infrastructure, yet the mainstream narrative remains defined by events that predate the cell phone.