A story from 2015 that’s more relevant then ever. What do you think?
Ben Bunker analyzes industry price points, and consumer beliefs, to show why photovoltaics and home performance can best be regarded as side-by-side home upgrades.
“Public awareness of the residential photovoltaic industry has skyrocketed in recent years due to impressive
marketing campaigns, technological advances, and third-party financing models that are making solar more obtainable than ever to the average homeowner. The energy-efficiency industry on the other hand, while also enjoying high public awareness, is relatively mature and driven by comparatively incremental innovation.
In a race for the hearts, minds, and pocketbooks of the American consumer, we have to ask if energy efficiency is in danger of losing its historical position in the residential market.”
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